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No lights, no backdrop, no problem! All we needed were some white t’s, dirt, mustard, ketchup, ice cream, wine, digital ink, tripod, and camera(on self-timer!).
During a week spent in San Francisco with the other photographer’s on my rep, Lenlee’s roster, it was decided we would conduct an impromptu photoshoot. Since a couple of us missed the first meeting of the week at Clorox we decided to direct the shoot with them in mind. Wendi(second “o”) came up with the concept and we hit Union Square downtown with our props.
The retouch was a little tricky when it came down to adding the letters. To have them look realistic they needed to retain the shape and wrinkles of the shirt below. Solving the problem came down to setting the letters in the “soft light” mode and duplicating them three times to build up enough density while retaining shirt texture underneath. The problem was in this mode they defaulted to a bright blue color that had to be countered by a b&w adjustment layer masked over the letters. This, however, desaturated the colors of the spills that were then painted back with yet another layer mask. Good time to have a trusty tablet at hand! The final touch was transforming the image over another image of a billboard photographed in the square.
All in all, it was a lot of fun to collaborate with some talented photographers and shoot the image – the drinks after weren’t all that bad either!